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Thursday, August 30, 2012

What is SEO (Search Engine Optmization)?

SEO (Search Engine Optimization) is the process of improving and promoting (to display your website / blog in different places including Social Networking sites) your website to increase the number of visitors (customers) to your site from Search Engines (Google, Yahoo, Bing, etc...)

Why Do I need SEO for my Web Site / Blog:
Because Search Engines (Google, Yahoo, Bing, etc...) don't know who you are, where you are in Web exactly. To make sure to understand who you are to these Search Engines, you should follow certain rules or guidelines. Those rules & guidelines includes SEO (Search Engine Optimization). With the help of  SEO (Search Engine Optimization) you can submit your website / blog to number of search engines, and list of other submission sites, so your site / blog can be able to get in first page of search engines. Then what will happen, visitors will come automatically to your website / blog, then web traffic will increase, your web site will get more sales, you will get more customers.

SEO (Search Engine Optimization) includes different steps or processes.
  • On Page Optimization
  • Off Page Optimization
On Page Optimization:
In this type of process you can work on your web page i.e., adding or deleting meta tags, meta description, meta key words, alt tags, redirection of web pages, etc... This process is called the heart of SEO, because based on this process only Search Engines will understand who you are exactly. Different steps including in On Page Optimization:
  1.  Title tag
  2. Meta Tags (Keywords)
  3. Meta Description
  4. ALT Tags
  5. Redirection of Web pages, etc...

Off Page Optimization:
In Off Page Optimization, you are going to visit number of websites to submit your site, includes (Directory Submission, Social Book Marking, Classifieds Submission, Article Submissions, Press Release Submission, and other part of Off Page Optimization process including). This is also important thing, but the above thing (On Page Optimization) is important compare with Off Page Optimization. From this process your site / blog will be able to traffic from other sites, back links, etc... Different Steps including in Off Page Optimization:
  1. Submit site to list of Search Engines
  2. Directory Submissions
  3. Social Bookmarking
  4. Article Submissions
  5. Classifieds Submissions
  6. Press Release Submissions
  7. Blog Creation
  8. Blog Commenting
  9. Guest Blog Postings
  10. Video Submission (You Tube Video Promotion, other video sites)
  11. PPT Submissions
  12. PDF Submissions, etc...

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